Cost-per-Policy Calculator

On Radar · for life insurance agents

What does one policy really cost you in ads?

Put in your monthly ad spend and your own conversion rates. See how many policies that buys, your cost per policy, and the close rate you need just to break even.

Your numbers

$
$
From Ads Manager, or what you pay a lead vendor.
%
%
%
$

Starting values are examples, not benchmarks. Use your own.

Policies per month
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Cost per policy
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Net return on spend
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Leads–
Reached–
Appointments–
Policies–

    Want a lower cost per policy? On Radar runs Meta ads for insurance and financial advisors. Book a 15-minute call: email info@onradar.ca